NIKE RUNNING CLUB FOR MARATHON CAMPAIGN
Our main idea is to create a simple platform to help runners get back on track.
The Brief :
Due to the Covid-19 pandemic, the Shanghai marathon was postponed for over two years. However, it's finally happening again in November 2022. Nike sees this as a great opportunity to help runners get back on track and prepare for the event they've been eagerly awaiting.
Our objective is to create a series of helpful content that blends seamlessly with China's social platform culture. We'll collaborate with coaches, trainers, and communities to create relatable stories that resonate with our audience and add a human touch to our content.
Our main idea is to create a simple platform to help runners get back on track.
We launched a virtual call center to assist runners in preparing for the game. Our campaign featured a series of films that captured the main concerns of runners and coaches, as well as a how-to train for a marathon hosted by Nike's professional running coach, Mr. King. The highlight of this campaign was the time-to-time hotline, a virtual call center that provided runners with online access to coaches or other runners in the NIKE Running Club community. This helped to foster a great sense of community among the runners.
Let's watch the Teaser video that reached more than 1M audiences in the first week.