NIKE’s First Fashion Zine.
Designed for women who are redefining the game.
The Brief:
Nike has unveiled a groundbreaking magazine celebrating female artists, activists, athletes, and entrepreneurs—
The Nike Women Zine. Designed for women who are redefining the game.
How do we launch this in Asia, making it not only relevant but culturally resonant for Eastern audiences? And beyond that, how do we make it go viral?
The Idea:
From the fashion capitals of Milan and Paris to the vibrant streets of LA and the chic lanes of London, this zine has become the talk of the town. It's a bold fusion of street style and high fashion, perfectly encapsulating Nike's foray into the fashion world.
The ingenious idea of presenting the zine as a fashion statement has caught the eye of many fashion influencers
This revolutionary zine isn't just your average publication; it's been ingeniously packaged as a new iconic fashion item, making it a must-have accessory for trendsetters worldwide.
How do we bring it to life:
Not only is the zine a style statement, but it also offers a unique reading experience. It functions like a traditional magazine, but with a twist – you can virtually sneak a peek inside without having to open its pages physically.
The Result:
Within just a week, the social campaign surrounding the zine garnered over 72K reads. The zine quickly soared to become the second most trending topic on social media, igniting conversations and setting the industry abuzz with excitement. Additionally, lots of downloads of the exclusive wallpaper were recorded in the first three weeks, further amplifying the campaign’s reach and impact.