MEETS X GOODEYE
When we said :”Wow!She got a good eye”, it means the person has a vision of her shot ,she can notice or recognize a particular thing or quality.
The Brief :
OPPO seeks to develop a content series that helps global users capture vivid photography with the RENO 10x Zoom, anytime and anywhere. With the abundance of “how-to” videos on social media, our challenge is to rise above the noise. By diving into customer data, we’ll identify unique insights and offer specialized tips that address specific needs, creating a truly distinctive and valuable resource for our audience.
Our Idea : MEETS with GOOD EYE
When we say, “she’s got a good eye,” we’re talking about vision—the ability to see the unique qualities that make a shot extraordinary.
To capture this, we designed a one-day challenge where two young street photographers explore a city they’ve never seen, using the RENO 10x Zoom to uncover their “good eye” for stunning shots.
On YouTube, we launched a 2-minute video showcasing six essential tips for every setting—from outdoor to indoor, day to night.
For Instagram and other platforms, we created six 15-second clips, each highlighting a specific tip with targeted hashtags to help users find exactly what they’re looking for.