iDefine
Me
Remember back in 2018, when we were still asking ourselves if we could truly be the girls we wanted to be?
The Brief :
For this rebranding project, we collaborated with JJV clients across China, Korea, and Japan to refresh the image of the Define series. Our goal was to create a renewed and appealing identity for our consumers in these markets.
For this rebranding project, we collaborated with JJV clients across China, Korea, and Japan to refresh the image of the Define series. Our goal was to create a renewed and appealing identity for our consumers in these markets.
Target Audience:
“Life’s Beauty Seekers”—those who look to express and enhance their unique beauty.
Brand Purpose:
DEFINE® empowers individuals to own their unique signature.
The Challenge:
How can we develop a compelling big idea that unifies the diverse variants in the Define series while delivering a consistent, resonant message?
Our Idea:
DEFINE® is about helping you express your unique beauty and attitude.
• DEFINE® empowers you to own your unique signature.
• DEFINE® enhances your eyes, so you can connect meaningfully with your world.
• DEFINE® provides the tools, and you make the rules.
It’s all about having the confidence to reveal what’s unique about you, in the way you want to be seen.
The concept video I created for the planning phase.
The final production, featuring the K-pop idol group TWICE, was launched across Asia.