CLEAR
Bike To
Style
We got young Vietnamese talking about “Nothing to Hide, Bike to Style.”
The Brief :
In 2017, to mark its 4th anniversary, CLEAR Checkmate successfully tackled helmet-related hair issues—itch, grease, and dandruff. CLEAR raised the bar by reinforcing its #1 status in anti-dandruff efficacy with 3x protection for a no dandruff, no itch, no grease experience, even with helmet use. Unlike previous years, the 2017 campaign focused on a younger, urban audience with a strong digital presence.
Creative Strategy:
The “Nothing to Hide” lifestyle empowers millennials to embrace who they are, live on their terms, and pursue what they want—all while looking good doing it.
Our Idea:
NO DANDRUFF, BIKE TO STYLE!
With CLEAR, don’t let dandruff hold you back. Stay edgy, authentic, and confident, showcasing your coolest style on every exciting weekend adventure!
To bring this to life, we invited all the “Weekend Warriors” to join us by uploading their most stylish, dandruff-free hairstyles. Each post contributed to a dynamic, location-based “Weekend Fun Map,” where users could explore spots to enjoy with friends. Alongside the map, we set up interactive installations around the city, creating photo-worthy moments and distributing CLEAR product samples.
The Results:
With over 30,000 samples distributed and a 250% increase in CLEAR’s Instagram followers, the campaign successfully built a vibrant community and boosted brand engagemen