Burberry
SS17
Social
Campaign
See Now Buy Now.
The Brief:
The Burberry September 2016 show, held at Makers House in London, was a groundbreaking event that marked the brand’s first integrated menswear and womenswear runway.
This collection introduced Burberry’s “see now, buy now” model, allowing customers to purchase items immediately after the show.
The strategy was to help Burberry tap into the Chinese market by focusing on digital engagement, gamification, and culturally relevant content, making the brand more relatable to China’s Gen Z and millennial luxury consumers
How did we bring it to life:
We worked with Wechat team to build a smoothest platform to allow Chinese customers to watch the show and instantly shop items from the collection, bridging the gap between runway and retail within minutes. This campaign included limited-time releases and interactive features on WeChat, such as QR codes and notifications to engage users and encourage immediate purchases.