OPPO
Seize the Night

When we say Seize the night, we mean all of it.
From sunset to sun up.
The night is waiting.

The Brief:
For OPPO’s first global campaign, featuring the Reno’s night mode, the challenge was clear: how do we create a unified story that resonates across East Asia, Spain, and Italy?

OPPO’s goal is to help customers capture vivid, emotion-filled photography that brings memories to life. In crowded markets, standing out means making an emotional connection; it’s not just about features, but about showing that we understand what matters most to our users.

Our idea : “Seize the night.”
When we say Seize the night, we mean all of it.
From sunset to sun up.
The night is waiting. Seize it.

In an ambitious 24-hour marathon shoot in each city—Milan, Barcelona, and Singapore—we captured unique night stories that bring the vibrant nightlife of young people to life. Post-production took place in London, where we collaborated with a world-class composer to create high-energy music that perfectly matched the vibe.
To amplify the campaign, we launched #SeizeTheNight on social media, calling on young people to share their own night experiences. Within just 40 days, we reached over 2 million shares on Instagram worldwide.

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